Stickers, Product Stickers, Sticker Printing

If you are a business owner, you understand how important it is to create a unique brand image. A one-of-a-kind brand image will help you bring more attention to your product and gain loyal customers.

One of the fastest ways to make your business grow is by making sure you have a great logo. Having a well-designed logo will be a crucial aspect for your company's success.

Designing a sticker and using it effectively on your packaging can help you increase your sales for numerous reasons. Continue reading and find out how to create and design a sticker to increase sales!

Source: 

 

What is a Sticker?

A sticker is a small, flat piece with adhesive on one side. It is often made from paper, plastic, cloth, or other materials and applied to various surfaces such as walls, glass, plastic, wood, and metal. They are available in a variety of colors and sizes. There are also different types of stickers, including bumper stickers, decals, magnetic stickers, and more.

When picking the type of sticker that will serve your needs best, consider what you'll need it for. For instance, if you want to promote your business by putting it on vehicles, you'll want bumper stickers. On the other hand, if you want to advertise your business by putting it on windows, you'll want window decals.

The uses for stickers are endless. Businesses and organizations use them in place of labels and signs because they reduce expenses associated with printing signs and waste from discarded signs. In addition, stickers can also be used for decorative purposes in homes and offices.

Source: 

 

What is the best material for your sticker?

Choosing the best material for your sticker is very important because it will directly affect the quality of your stickers. Here are the three popular methods for making stickers:

• Plastic

Plastic stickers are suitable for liquid items since they can be washed down as many times as necessary without damaging your flawless design. Whether you're using a glass jar, a plastic bottle, or a cardboard box, the material is proven to adapt nicely to any flat surface.

Many small business owners prefer using plastic stickers because they are one of the most flexible stickers. Better yet, each sticker may be printed all the way to the edge, allowing you to make the most of the space with your unique design.

Source:

• Paper 

Paper stickers are inexpensive and easy to use for temporary labeling needs. They are so common that you might not even think about using them. However, you should change your mind and start using paper stickers to be more environmentally conscious. 

Paper stickers are also reasonably easy to make on your computer, but they may not look as good as professionally printed ones. This can be a problem when you want to put your logo on them or make different sizes for different products.

Source:

 

• Vinyl

Vinyl sticker printing is the best way to advertise your business. Vinyl stickers are great for many applications and can be used on all vehicles. The critical aspect is to make sure you order high-quality vinyl sticker printing. 

When you hire a company to print vinyl stickers, they must use high-quality vinyl so that the image will last for an extended period. You want your customers to see your photo and remember your business, which is why you need an effective vinyl sticker design.

Source: 

 

What elements to consider when creating a sticker that increases sales?

• The size of the sticker

A primary element to consider when creating an effective sticker is the size. A sticker that's too small isn't going to grab anyone's attention. Also, if you use a sticker that's too big, it could end up being a distraction and lessen the chances of someone noticing your logo or brand. 

An excellent way to figure out what sticker size works best for your business is to do some A/B testing. Once you have an idea of what works best, stick with it. You don't want to confuse passersby with different sizes and styles of stickers on your car.

• Color Scheme

The color scheme is another crucial element to think about before creating a sticker. For example, you wouldn't want a red background with yellow letters because it would hurt your eyes and give people a headache. It's recommended that you use a neutral color scheme such as white or black with dark letters to look clean and professional.

• Where it's going to be used

The first thing to consider is what the sticker will be used for. Is it part of a point-of-sale display? Is it on an envelope or package being mailed out? Is it going to be used in an advertisement or brochure? 

Understand your audience when creating a sticker that's supposed to increase sales. Where will they be seeing it, and how much competition does it have for their attention? It's essential that your sticker will be placed in a location in which other stickers are present. If you don't have a unique message, make sure the design is enough to grab your audience's attention. 

• How customers will take in the message (the context around the sticker)

Trying to determine how customers will take in the message of your sticker can be difficult. The message is essentially what your sticker will communicate to your customers. Plus it is essential to have a clear message to create an effective sticker. 

For example, a sticker with the message, "Buy 1 Get 1 Free," may get people excited and make them want to buy your products, but it won't make them want to buy your stickers. If you decide on a message such as, "We can help you save money," then you can follow up the sticker by creating coupons or other deals that appeal specifically to cost-savvy consumers.

How to create an eye-catching sticker design?

• Plan your design

Planning is the key to designing a sticker that will get attention. When you design a sticker, it helps to plan what you want your design to communicate. Some people think that creating a sticker is a simple task but that is not always the case. Creating a sticker entails more than just a few hours of work. 

Setting your mind on what you want to achieve is the start of creating an eye-catching sticker. It will serve as your guide and help you decide on the other details that need to be considered and done right. If you want people to talk about your sticker, it is better if you can capture their taste. 

Stickers can be a great way to spread a message or promote your brand, but for many people, the process of designing stickers is more than they feel comfortable doing. Luckily, many online sticker makers make it easy to create your sticker designs.

Source: 

• Figure out what you want to say

One thing to consider when designing a sticker is what you want to say. You should know what your main point is and how you intend to make it. This will assist you in creating an appealing sticker that readers will want to read.

When designing a sticker, you want to make sure you have all of the necessary information. This will prevent you from wasting time on a design that doesn't capture what you're trying to achieve.

If done correctly and with the correct information, your stickers can be an instant success. You need to create stickers that grab attention and encourage customers to buy. Telling customers about your business is essential, but showing them is more important than just telling them. With stickers, you can both inform and persuade your customers.

Source:

 

• Avoid text-heavy design

Creating a sticker design with text is easy, but there are many ways to get it wrong. When designing a sticker, you want to create a plan that will leave an impression on the viewer and make your sticker stand out from the crowd. 

Making your sticker text-heavy will be ineffective in achieving this goal because it will make your design look unprofessional. Try to avoid text-heavy designs so that it will focus more on your message and ultimately make your design more effective.

It is not a secret that people's attention can be easily distracted. For this reason, when designing a sticker with a logo or message, it is crucial to keep its design simple. A text-heavy design will only distract the viewer from your product. 

One good way to plan a sticker design is to think of it like a magazine cover. It should be eye-catching and straightforward at the same time. There should be no need for the viewer to read any text to get the image's meaning. 

Source: 

 

• Find the right words to captivate people

You need to make sure that your message will attract people's attention. It must stand out from the other stickers and show that you want to sell something, not just advertise it. Make sure that you don't put a million messages on one sticker; it will only confuse people, and they won't know what you are trying to tell them.

Whether you're giving out stickers with your company name or you're trying to get noticed at a trade show, you need the right words to captivate people. Here are some tips for creating eye-catching stickers: 

Source:

 

1. 1. Know the purpose of your sticker. If you want people to notice your sticker and throw it away, choose a design that will attract attention and not be memorable. If, on the other hand, you want people to read the entire message and become interested in your brand, choose a design that's easy to read and remember. 

2. Don't lie. Your sticker is advertising something, so make sure every word is accurate. For example, if you promise free shipping on purchases over $100, make sure that promise is included in your shipping policy. 

3. Keep it simple. The more complicated your message, the harder it will be for people to remember it and understand it at first glance. Use clear fonts and straightforward language on your stickers so customers aren't confused about what they say or wonder whether they're accurate. 

4. Make sure all information is accurate. Just because someone remembers your sticker's message doesn't mean they'll remember every detail! Make sure that all information such as telephone numbers and websites are current

• Buttons can be your friend

Buttons can be a great way to add visual interest and create a more distinctive design for your stickers. They can also be an excellent call-to-action for your sticker's message. A button is any shape that has a defined edge and fills the space it lays on top of. This makes buttons perfect for creating your sticker designs since you can make your buttons precisely what you want them to look like.

Source:

• Pick the right colors

Distracting colors are a no-no for your designs. You don't want people to focus on your design instead of what you're selling. Stick with neutral colors that will not draw attention away from your product. 

Consider the psychology behind colors when choosing hues for your stickers. For example, red influences emotions like anger and passion, while blue creates a sense of trust and calmness. 

When used correctly, color can be an effective tool in helping you sell more products. Blue, black and white are good choices because they are easy to incorporate into any sticker design without overpowering other elements or details on the sticker itself. The darker shades of green and brown can also create eye-catching sticker designs.

Source: 

 

• Avoid stick figure images

Stickers with stick figure images might not get the best response, especially when you want to brand your company. If you're going to create an eye-catching sticker design, avoid using stick figure images and focus on the message you want to convey instead.

Use photographs of real people. Wherever possible, use pictures instead of drawings in your designs. The goal is to create something as close to a professional product as possible, and using photos is a simple way to accomplish that goal. If you use stick figures for some reason, make sure that their shapes are realistic so that they aren't confused for minors. 

Source: 

 

• Avoid distracting elements

Designing a sticker is an art form. With just an image and a few words, you can create something that catches people's attention and makes them want to learn more. Tried-and-true design principles will help you decide how to arrange your elements on the page. These principles include:

1. Proximity – Group related information close together so that it's easy for people to find. 

2. Contrast – Create contrast between background and text elements so people can read your message efficiently. 

3. Alignment – Use alignment to help people follow the flow of a design from left to right and top to bottom.

4. Color – Bright, vibrant colors grab people's attention. 

5. Space – Keep the designs simple by leaving plenty of white space around text and images. 

6. Size – Bigger doesn't always mean better when it comes to design. You can emphasize important information by making it bigger or bolder, but don't go too big, or it will be distracting.

• Remember, less is more

The first thing to remember when designing a sticker is that simplicity is key. Your design should be easy to read and understand, and it should not have too many colors or complex graphics. The best stickers are the ones that can get their point across in a simple image or symbol. Sometimes, a simple graphic or icon is all you need.

Source:

 

Conclusion

Sticker printing has rapidly become a popular process for companies to give out to their customers. Not only is it cost-effective, but it's easy to design and build into your overall campaign. 

There are many reasons why it's a good idea to use stickers on your e-commerce. They increase sales on your products, boost brand awareness and give shoppers a reason to return for more. On the other hand, you may think this is a pointless activity that doesn't earn you any money. 

However, the primary purpose of creating sales is to make people love and use your product/service and come back for more. While it costs money to identify a new customer, it's relatively cheap to please an existing one, so invest in stickers and utilize them properly.

If you look at the product on the market right now, you will find that stickers or labels are often implemented in different kinds of businesses. This is because stickers are not only good in creating aesthetics and giving an exciting dimension to the things they're labeled to, but more importantly, they also serve as a branding tool for any company, business, or product. 

In fact, stickers are not just used to label products; even households and small personal belongings can be labeled using sticker labels. The use of labels has always been prevalent in different areas, especially in advertising and branding. 

But with the internet paving the way for how businesses reach their audience, using social media and marketing strategies like sticker labels have become more effective than before.

If you're looking to increase sales, there are plenty of ways to do so. But many businesses overlook the simple solution of a physical sticker that can be displayed and promoted in multiple locations. 

When paired with a combination of other marketing tactics and branded material, a well-designed sticker can have an even more significant effect on your brand, increasing sales and awareness for years to come.

If you want to get your sticker design professionally done in one of the best printing labels in Singapore, West Coast Labels is the go-to place for you!