- Keep it brief
You’ve only got a few seconds to grab a potential customer’s attention before they gloss over your material, so making sure you get your point across as quickly as possible is key to success. Take your message and edit it down to the crucial elements you need to convey. If the customer needs more information, you can direct them to your shop, phone number or website.
- Organise the information
Try not to cram as much text and imagery onto your flyer as possible. In fact, make sure you’re leaving some white space to make different elements stand out. Try using bullet points and text boxes too as well as highlighting titles and subtitles in bold. However, avoid using all capital letters, as this will make it more difficult for people to read.
- Use a snappy headline
In a short phrase or sentence, explain what your offer or company is about and how it will benefit the reader. Make it memorable or unusual, to grab the reader’s attention. Popular titles often include words and phrases like: Easy, The Secret to, Unlock, Finally, Insider, Time Sensitive, How To, Now You Can, Discover or Proven.
- List the benefits
The reader of your flyer or leaflet will be asking themselves the question, ‘what’s in it for me?’ Think of at least five benefits your company provides to customers and list them in a prominent way. It’s a quick way of telling the consumer why they should choose you.
- Proofread, proofread, proofread
Make sure you’re proofreading your work, and even better, find one or two other people to proofread it for you too. A misspelled word or wrong phone number could make your flyer or leaflet worthless.